Beyond Amazon

Here at Fair Indigo we are counting down the days. In t-minus 60 (ish), we’ll start shipping orders from a new warehouse. Today orders are shipped from dozens of Amazon fulfillment centers around the country.

We couldn’t be more excited. To give you better service, to reduce our carbon footprint, and to work with an awesome team of like-minded people at the new warehouse.

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Looking forward to working with this world class crew!

Our relationship with Amazon has been…complicated.

In 2011 when we decided to start selling on Amazon, we had singular reasoning: to provide a better life for the most garment workers, we need to sell more clothes. And there was no better place than Amazon to get our organic & ethically made clothes in front of more eyes. Their reputation for fast and efficient shipping made them an attractive option to ship our fairindigo.com orders too.

Amazon helps thousands of new customers find us. Which helps us sell more fairly made clothing. Which does tons of good.

But our shipping partnership hasn’t been without challenges. Like when an alpaca scarf sometimes gets shipped in a carton that could hold a small microwave. Or when multiple packages are shipped for a single order because Amazon’s algorithms distribute inventory across multiple warehouses.

In recent months, Amazon hasn’t been shipping some orders as quickly as they are supposed to either. (Lots of insider jargon, but here is our letter to them about this). And while Amazon’s announcement of a universal $15 minimum wage is a great thing, their reputation for working conditions hasn’t lived up.

So one of our 2019 resolutions is to bring you a cleaner, greener, friendlier delivery experience. In the meantime we have to move! Since we’d rather sell stuff than move stuff, you get 30% off items we’d rather be out of come February. Enjoy!

 

 

 

 

 

 

 

Baby Alpaca – no babies involved

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Last weekend, we participated in the Fair Trade Holiday Festival here in Madison. One of our perennial best sellers – the Baby Alpaca Scarf – was featured in our booth. More than once, I heard a passersby say something to the effect, “wow, that’s so soft, but I just don’t like the idea of baby alpacas being sheared.”

After politely correcting this misconception throughout the day, it was clear we needed to do some educating on what baby alpaca actually is and is not.

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Contrary to what the name might suggest, baby alpaca refers to fleece that is sheared from the very softest parts of adult alpacas (not babies).  The parts that don’t come into much contact with the ground, shrubs, or trees – namely the tops of the shoulders and upper back.

Technically, baby alpaca means the fibers are no more than 21.5 microns in diameter. These ultra-fine fibers are stunningly soft and lightweight, but stronger and less prone to pilling than sheep’s wool. It’s also seven times warmer but even more breathable than wool thanks to microscopic air pockets in the fibers.
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Many people who have skin sensitivities to wool can wear alpaca without problems.  Because it’s free of the lanolin found in wool which can cause a mild allergic reaction.

But wait, there’s more! You know that $50 cashmere sweater you saw at the mall? Yeah, that’s probably environmentally damaging factory-farm cashmere. Our alpacas are raised by small-scale herders and are free to roam far and wide in the spectacular mountains of Peru, like they have for thousands of years since before the time of the Incas. Our production team works closely with the herders to maximize their economic opportunities while also giving support to local health care and education programs. With Fair Indigo Alpaca, there’s a whole lotta warmth to go around.

Shop Alpaca at fairindigo.com