Why Made in Peru?

In our early years, Fair Indigo worked with several small-ish suppliers all over the world and in the US. We were country-agnostic. As long as you could produce quality products and pay and treat your workers well, we wanted to work with you. The universe of fair trade + clothing + quality was pretty small, however.

To be honest, at times it felt like we were flailing. Finding that rare supplier that fit the bill and jumping onboard with them quickly. It was a sugar high – always exciting. “Hey, we can finally offer jeans now!” Flash forward to today and “Made fairly in Peru” is printed on nearly all of our styles. Because as our beliefs about fair trade and sustainability have evolved, our sourcing has too.

 

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In addition to using organic cotton whenever possible and paying living wages, we’re now laser focused on reducing clothing waste – one of the biggest and least reported problems in the apparel industry. Since 1980, Americans are buying 5 times as much clothing and discarding it 3 times faster – mostly to landfills. All this Fast Fashion is an unmitigated disaster for the world’s resources (especially water) and for its low-paid garment workers.

Some days it feels like we’re a teacup trying to stave off a tidal wave but we’re trying to be part of the “let’s waste less” solution in two ways.

First, designing clothes that are Forever in Fashion. We don’t want you looking in your closet, finding a Fair Indigo item, and thinking “that’s so 2016.” It doesn’t mean we won’t nod to current trends, but our focus is on style that endures through multiple years. Minimalism, in many areas of life, can feel great! And do good.

Second, clothing has to last. You know that favorite tee in your closet you bought five years ago for $10? Yeah, that probably doesn’t exist. So we strive not only to design pieces you’ll want to wear for years, but to build in quality that insures you can.

Which is what leads us to Peru. Honestly, there is no better place on earth to make clothing. In terms of climate, Peru has it all. In fact, it contains 28 of the world’s 32 climates – more than any country on earth. The diversity of what Peru can grow, raise, and harvest is remarkable. “Coast. Mountain. Jungle.” It’s almost a national mantra seen everywhere from travel brochures to restaurant menus. Peruvians take great pride in their three regions, each with a rich and distinct indigenous history, several micro-climates, and a wonderful diversity of flora, fauna, and flavors.

One micro-climate (a quarter way up the hills from the coastal desert to the Andes) is literally the most ideal place on earth to grow organic Pima and Tanguis cotton. Their quality is unmatched, even edging out somewhat more famous Egyptian cotton. Its distinctive long-staple fibers endure beautifully for years without pilling. Add a dash of sustainably herded alpaca – stronger, warmer, and lighter than wool (without the itch!) and kinder than factory farm cashmere.

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Then there are the people of Peru. Friendly? Generous to a fault? Happy? Check, check, check. On top of all that goodness, their apparel making skills are legendary – handed down through generations, literally from the time of the Incas. There are thousands of workers here able, willing, and happy to make your clothes. They just need the chance to do so.

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But even in an ideal clothing-making place like Peru, things sometimes go off course. Which is why I’m here this week. Solving unforeseen problems is well over 50% of any apparel maker’s job (75%?). More on that in the next post…

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