We’ve long wanted to develop prints for our organic Pima cotton knits. You might be wondering what we’ve waited for and what even makes this worth talking about. For small businesses like ours, printing on fabric is often hamstrung by steep minimum order requirements that most printers need to make it efficient and worth their while.
To get around this, we thoughtfully design our prints to be, like our clothing, Forever in Fashion. Not something that is “so 2017” that you won’t want to wear it in 2018 and beyond. Timeless, pretty, understated.
Also, any printer we work with has to share our commitment to using safe, earth-friendly dyes. Ours are water-based. The quality needs to be impeccable – smooth and soft, not brittle and flaky. It has to endure beautifully through years of washing.
Our first print – “Medallion” – delivers. The facility we are working with is the only GOTS-certified fabric mill in Peru. The intricate but uncomplicated design is utterly wearable. Today and for years to come.