An often overlooked but critically important element of sustainable clothing is longevity. First, will it last longer than a couple of seasons? Second, do you truly want it to – is it something you’ll wear now and for a long time to come?
At Fair Indigo, longevity is always top-of-mind. We use premium yarns and fabrics that will endure through years of wash & wear with minimal pilling. We pre-wash most of our fabrics so the shrinking is done prior to sewing. This uncommon and not inexpensive process prevents shrinking, twisting, and puckering after you wash it
And we carefully design each piece to get serious mileage – timeless style that’s Forever in Fashion. It feels great to stop chasing fads and start building a sustainable minimalist wardrobe that’s for keeps.