The area around Cajamarca, Peru is heart-stoppingly beautiful: majestic rocky mountains dotted with fertile patches of potato and corn fields and tidy dairy farms. We feel a special bond with ‘Peru’s Dairyland’ being from Wisconsin ourselves. The Queso Fresco is quite tasty, though I promised next time I’d try to smuggle in some of Wisconsin’s Pleasant Ridge Reserve and we’d have a Dairyland Duel.
But in the midst of all this brilliant natural beauty and fertile earth exists unbearable poverty too. With collapsing commodity prices for small farmers in the globalized economy and scant transportation infrastructure to Peru’s more dynamic coastal areas, many of the people in this once prosperous region survive on minuscule incomes and sustenance nutrition.
The children of the area, until recently, had nearly no hope of having things any better than their parents. The nearest school was miles (and hours) away via treacherous mountain roads. So what happens to kids in this situation? They. Don’t. Attend. School. Without education, there is no hope.
In 2000, Ines Fort set out to change that – and plant the seeds of hope. A native of Cajamarca who lived in Peru’s capital Lima for many years, she returned to open a school near her home town, “en el medio de la nada” (“in the middle of nowhere”) and started teaching local children in a makeshift classroom without running water or electricity. Within minutes of meeting Ines, I guarantee your hug instinct will take over. This gentle woman overflows with compassion and warmth and burns with devotion to the families of her home town. She tells her story here.
Later her brother-in-law, Javier, joined Ines in her mission. Javier, another extraordinarily generous soul and self-proclaimed farmer at heart, is also the co-owner, with his wife Elsa, of the business that makes Fair Indigo’s women’s organic knits and The Joobles organic baby line.
Javier was moved to action when he observed the children had a hard time staying awake in the classroom, he surmised because their breakfast consisted of a tea of water and orange peel. Here is Javier (with our magnificently helpful friend and translator Sergio) explaining how and why he started providing breakfast for the children of the school.
In 2010, thanks to your $5 donations at checkout, the Fair Indigo Foundation began funding the teachers for the school, and today we’re back visiting their newly opened kindergarten. The parents of the area are bursting with energy, gratitude, and hope. If their children can learn reading, math, and more, there is hope for them to participate in Peru’s booming economy around Lima or, better still, to bring a more lucrative economy back to their beloved Cajamarca. I know it sounds crazy that a teaching staff could be funded with $5 donations. But you did it! It makes all of us profoundly thankful. You’ve helped put smiles on these faces. You’ve given the best gift of all – hope.
On this day of Thanksgiving, we at Fair Indigo, and the teachers, parents, and children of Cajamarca, Peru give special thanks to you. Whether you’ve supported our small business through purchases (which by extension keeps The Foundation going) or made a $5 donation at checkout, you’ve instilled hope in the lives of truly grateful people. Thank you.
Our new partner, Neon Buddha, is fundamentally changing lives for the better in Chiang Mai, Thailand. With now over 500 workers on staff, Neon Buddha’s ethical work standards are fundamental to their business model. All staff has company paid health care including maternity leave and paid continuing education which includes free English classes for all staff, their family and friends.
In addition, the company is on the leading edge of environmental sustainability too, for example, planting dozens of trees to provide shade for the factory and keep energy use to a minimum.
Enjoy the video!
There are countless ways to judge how environmentally responsible t-shirts are.
Does the t-shirt use organic cotton? What about the dyes and chemicals used in the processing of the fabric? How many miles did the tee have to travel on a boat, plane, or truck to its end user? What kind of packaging did it arrive in? On top of these, who certified the cotton organic? Whose organic standard was used?
While these are all important, one of the most overlooked measurements is this: how long will this t-shirt last?
We don’t know of studies showing the average life of a mass produced tee, but we know instinctively it’s shorter than it was years ago. That $12 tee you bought three years ago? Exactly. There’s not much sustainable about a disposable organic tee.
Let’s say, for the sake of argument, the lifespan is a year. Imagine the impact of building a t-shirt that lasts 4 years or longer. That’s 75% less cotton. 75% less water. 75% less packaging. 75% less fuel.
So when we set out to create the World’s Finest Tees (dresses & skirts too!), longevity was top of mind. Here’s what we do:
1. Start with pure organic Peruvian pima cotton. The Andean climate of Peru yields irresistible pima cotton–among the finest in the world–renowned for its sublime softness, brilliant luster, and resistance to breaking down and pilling. Rare organic pima is even softer. With no pesticides or chemicals getting in the way of its natural goodness.
2. Build in shape retention. This may irk some purists, but we add a dash of spandex to many of our tees. It allows the tee to hold its shape beautifully over time, not stretching out. (For purists, we do offer a collection of 100% pima organic cotton tees, dresses, & skirts too).
3. Pre-wash the fabric. Before we cut the fabric for sewing, it’s gently washed, extracting almost all of the shrinkage before sewing. This is a much more expensive method than the typical garment wash. But it insures that tees will fit consistently from batch to batch. And, critically, that the tees will have very minimal shrinkage over years of washing so they’re not catapulted into the disposable category.
4. Build in economic sustainability. In our view, environmental responsibility goes hand in hand with economic and social responsibility. Making organic tees in a sweatshop to keep their prices lower is simply misguided. All of our tees are made by a small group of workers and cooperative owners like Viviana. Workers paid living wages and treated with respect and dignity.
5. Pay it forward. Proceeds from Fair Indigo’s profits (along with $5 donations at website checkout) support the Fair Indigo Foundation. The Foundation supports education in the communities where our products are made. Because we firmly believe…no, we know because we’ve seen it…that besides paying living wages, the best ticket out of poverty is education. (Read more).
With premium ingredients, fashionable yet timeless designs, and values you can wear on your sleeves, the World’s Finest Tees will be spot on trend this season. And the next and the next and the next.
Our guest blogger today is Forrest Espinoza, founder and CEO of Artterro. Artterro Eco Art Kits are fun, open-ended art projects that make it easy for kids and adults to unplug and get creative with gorgeous, artist-quality materials. The kits are assembled at Goodwill Industries of Southeastern Wisconsin by people with special needs.
Every year when the holidays roll around I start to think about the all the Stuff. I start to feel a little sad, and I’m reminded of the movie The Story of Stuff. If you haven’t watched it, it’s about how our stuff is made out of raw materials from the earth and how most of it ends up in a landfill only six months after it’s made. Just when I’m resolving not to contribute to this huge problem, one of my young sons runs up to me with a list in his hands and a big smile on his face and says, “Here Mom, this is what I want for my birthday and Christmas.” Both my sons have birthdays the week before Christmas, so that means we tend to get twice the amount of Stuff this time of year. At that point, I snap out of my anti-Stuff mindset and tell myself that I need to start thinking about it in a different way. We don’t have to buy disposable Stuff. We can buy truly meaningful, even life-changing gifts for the people we love, plus we can make some special gifts by hand.
One of my favorite ways to make a difference with my dollar is to buy Fair Trade, which means an artisan has been paid a fair wage for their work. It feels like buying a gift for three people: the recipient who gets to enjoy it, the artisan who is strengthening her community and family, and yourself, because it just feels good to give Fair Trade!
I’m also partial to giving a gift that offers a hands-on experience, like art materials or my own Artterro Eco Art Kits. When you give a child the gift of art, you offer them a chance to unplug and tap into their creativity.
Finally, we can also make very special gifts ourselves. It doesn’t have to be complicated or expensive. Try finding a project idea online that you can complete with new and used materials. It’s a great way to upcycle supplies you may have lying around your house, and you end up with a totally unique finished product.
For many years now I have been doing all three of these things. I feel so good knowing that I gave my money to good companies, I’m giving my kids gifts that are educational, and I’m giving things I already own a new life and home. It helps me feel better about all this Stuff not ending up in a landfill in six months. Okay, I’m off to make some handmade gifts—wish me luck that I will get them done on time!
An evergreen wreath in the shape of a peace sign is not the kind of thing you stumble upon every day. But it was just what we had in mind for our Holiday 2012 catalog (view it now with these free iPad apps – Coffee Table and Catalog Spree) and we were determined to make it happen. We gathered the evergreens from a plot of family-owned land outside of Mount Horeb, Wisconsin, and enlisted the help of our former-floral-shop-worker-friend Katie. Follow the instructions below to make your very own!
- Wire wreath frame (15”) from local craft store
- 18 gauge wire to create the inside lines of the peace sign
- Spool or paddle wire
- Mix of evergreens (balsam, white pine, etc.)
- Wire cutters to cut the two types of wire
- Garden shears to cut evergreen
How to create the wreath:
- Start by taking 2 – 18 gauge wires (also 18” long) and wrap one end around the top center of the inside of the wreath frame.
- Take the other end and wrap it around the bottom center of the inside of the wreath frame. (See figure below)
- On the center wire, locate a point 10-12” down from the top.
4. Take another set of 18 gauge wires and start from the center wire about 10-12” down. Now attach on the center wire and go to outside wreath frame to create the angled pieces of the peace sign.
5. Now take the evergreen you have gathered and cut the branches and tips into 5” pieces.
6. Start at the bottom and wrap end of the paddle wire securely around the wreath frame as an anchor.
7. Create small clusters of 3-4 pieces of evergreen, if needed wire them together at the bottom. Lay them flat (we started at the bottom and went counter clockwise).
9. Now continue around the wreath counterclockwise securing additional pieces of evergreen and continuing to wrap the paddle wire around the evergreen and wreath frame.
10. Cut and secure the paddle wire when needed (every 4-5 inches) and secure by wrapping around the wreath frame
11. As you continue around stopping when you get to the top where the wires are attached for the peace sign.
12. Once at the top, do the same technique as you have been doing around the frame by starting at the bottom of the center wire and working your way up to where the side pieces of the piece sign come together. Work your way from the outside in and then continue to the top of the center wire after the three spokes at the bottom have come together.
13. Once you are back at the top continue counter clockwise down the frame until you meet up to the evergreen already attached at the bottom.
14. Viola, you are done, now hang on your door.
When you call us, you’re not calling contracted employees at a mega call center. Our phones ring right here in Madison, Wisconsin. Go ahead. Give us a call at 800.520.1806 and see for yourself. You will likely to reach Mary, Carol, Ellen, or Stacy. If they’re all busy on the phone, you might even get our president Rob on the line. (He loves those days!).
Shopping at Fair Indigo not only supports our small business, but dozens of others – our small scale suppliers and cooperative partners – all over the country and the world. It’s like a Feel Good Double Coupon!